Part of the deal this year was this…in order to close biz you had to add value to the ad deal. The easiest way for us to do that (an millions of other media outlets) are contests. Thats right, your basic “caller # 7″ promos you’ve heard on the radio. The “enter to win” sweepstakes you see on TV. But for us, its more like “make a bad ass video and maybe win something.” Or “take semi-nude photos of yourself and maybe be exploited further.” I love this time of year, but it is busy. Right now I am working on a social media promo where your best “white lie” you’ve ever used to go skiing just may win you a trip to Copper. Then we have the Lange Girl promo – where girls enter themselves into the contest to become the next lang girl…which means you become the poster girl. Then we have promos to win boots, gloves, trips to the dew tour, trips to the x-games and even a contest where we will send pro skiers to hit your backyard jib set up. Jesus, what have we gotten ourselves into? Heaven and hell?
G_Wright
